Social Media Co-Ordinator – USA

Who we are:

Hi, we’re Kendamil – proudly family-owned and crafted in Europe since 1962. For over 60 years, our family has been dedicated to raising the standard of infant formula with our signature whole milk recipe.

As the first international responder to the nationwide formula shortage in 2022, Kendamil partnered with The White House and President Biden’s Operation Fly Formula Initiative to ensure families across the country had access to the highest quality infant formula at an affordable price.

Today, Kendamil is the fastest growing infant formula brand in United States in major retailers including Target, Walmart, Kroger, and Safeway Albertsons. Kendamil’s range of award-winning formula has been honoured in 2023 with the Baby Innovation Award for Best Baby Formula, the Good Housekeeping Parenting Award, and widely featured in leading parenting and lifestyle publications such as What to Expect, The Bump, The Everymom, Verywell Family, and She Knows.

Who you are:

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Kendamil, our people embrace these qualities, so if this sounds like you, please read on!

About the Role:


We’re looking for a creative and detail-oriented Social Media Co-Ordinator & Content Specialist with a passion for storytelling through social media. You will be responsible for creating, curating, and editing content across our platforms, helping to expand brand awareness and engage our audience. This remote role offers the chance to innovate, create impactful content, and work collaboratively in a fast-paced digital environment.

Key Responsibilities:

  • Contribute fresh content ideas and assist in developing monthly content calendars for all social media platforms
  • Create, curate, and edit high-quality content, including videos, that align with our brand’s voice
  • Conduct video editing for social media using tools like Instagram, TikTok, CapCut, or similar software
  • Collaborate on social media concepts and campaigns to increase brand reach and engagement
  • Manage scheduling and publishing content manually and via our scheduling platform
  • Write engaging, on-brand copy for social media captions and posts
  • Research and optimize educational content for posts, ensuring consistency in our brand tone and voice
  • Proofread and edit social media projects to catch any errors or style discrepancies
  • Stay current with social media trends and integrate them into content strategies

Qualifications:

  • 2+ years of experience in Social Media and Marketing, with a proven track record in growing engaged social audiences
  • Proficiency in video editing for social media platforms and experience with tools like Instagram, TikTok, CapCut, or other editing software
  • Strong understanding of social media platforms, content management, and scheduling tools
  • Ability to research industry-relevant topics and tailor content to engage our target audience
  • Excellent attention to detail and ability to manage time effectively
  • Strong communication skills and the ability to work productively without close supervision
  • Up-to-date knowledge of social media trends, software, and industry innovations

Bonus Points!

  • Portfolio showcasing your creative abilities and social media experience
  • Insights-driven, and eye for trends, and ‘out-of-the-box’ thinker with a desire to understand the consumer/audience to better tailor content to their needs
  • Experience working within a consumer brand / baby brand / nutrition brand

What you’ll get from us: 

The opportunity to work for the fastest growing infant milk brand in Europe and the US, alongside a talented team dedicated to serving thousands of passionate customers.

Fully Remote role within the US, with visits to Kendal UK, Factory HQ as required.

Salary = Depending on experience

13 days of PTO, 16 days after 1 year of service

401(k) 50% matched contribution from the employer of up to 6% of salary (max. 3%)

How to apply:

If this sounds like a role for you, please email (recruitment@kendalnutricare.com) with the subject line ‘Social Media Co-Ordinator’ with your CV, salary expectations and a note on why you’re right for the job — we can’t wait to meet you!