Marketing Manager  – UK

Marketing Manager  – UK

Job Title:  Marketing Manager

Reports to: Head of Marketing U.K.

Location: Fully remote, U.K. based required

About the role:

Kendamil is growing rapidly, and we’re looking for an experienced, motivated and creative marketer to help us bring Kendamil to more families than ever.

This role will be focussed on driving best-in-class execution of our multi-channel marketing plans. You’ll be a key leader in our day to day digital marketing, ensuring we’re giving our customers the best experience of our brand at every touchpoint.

You will join an established marketing team, reporting to our Head of Marketing U.K. You’ll also work closely with our international teams, creative teams, research and development teams and community teams, as well as speaking to external agencies and key retail partners. 

This is a varied role where every day can look different. You could be pulling together reports, developing a new cross channel marketing campaign, negotiating with influencers or even meeting parents at our baby events. 

This role offers real responsibility and career growth, making it the ideal opportunity for an enterprising candidate who wants to grow their marketing knowledge and experience in a fast growing disruptor brand. 

Our Ideal Candidate:

We’re a close knit team that embraces a fast paced environment as our business grows. Our priority is finding a candidate who will thrive with us, and these are some of the traits we think will help you fly in this role:

  • You care – you’re passionate about working with a product and company that puts it’s customers at its heart
  • You’re insightful – you like to understand the whys and hows and you’re happy sharing your insights with the business leaders
  • You’re creative – you love to get involved with new ideas and brand storytelling 
  • You’re organised – you’re agile with your prioritsation, and comfortable keeping track of deadlines and what others are working on 
  • You’re resourceful – you like to find solutions to problems and work with your colleagues to make things happen
  • You’re curious – you like to learn, and love to work within an industry that is always evolving 
  • You thrive in fast – you’re comfortable working with multiple projects and adapt well if things need to change 
  • You like getting stuck in – you’re happy being hands on with the the day to day detail like scheduling, organizing and coordinating with other team 
  • You’re a business pro – you can present yourself, your ideas and the business well, both in writing and when talking

Key Accountabilities:

You will be responsible for coordinating and implementing our marketing plans to drive brand awareness and promote product sales. You will:

  • Develop marketing strategies, with the aim of increasing brand awareness and new customer acquisition. 
  • Oversee the strategic planning and execution of our annual marketing plans, working closely with the Head of Marketing and Senior Social and Content Manager to build out marketing calendars and cross channel marketing activation plans
  • Work with other departments and our creative team to ensure a holistic and effective online marketing strategy, with a particular focus on paid media, crm, influencer, and PR. 
  • Ensure the fulfillment of our marketing plans in a timely, high-quality, and efficient manner, showing great attention to detail and the ability to coordinate with other teams. 
  • Work to key KPIs, including regular reporting and sharing insights and learnings to the senior team
  • Develop and nurture our junior marketers, as a leader of innovation and excellence. Establishing Kendamil as a leader in the market for our audience and identifying new opportunities for growth
  • Utilise our team collaboration platforms, including Asana and Slack, to work to projects and deadlines. 

Required skills:

  • 4+ years experience in a marketing role
  • Bachelor’s degree in marketing, communications, or related field 
  • Proven knowledge of cross channel marketing, including the use of marketing tools and analytics platforms such as Klaviyo, Meta Business and Google Analytics
  • Experience of managing projects and teams


  • Experience working within a consumer brand / baby brand / nutrition brand.
  • Experience working within a remote team 

Who we are:

Hi, we’re Kendamil. A family owned and operated business based in Kendal in the Lake District, we’re now the fastest growing formula brand in the U.K. For over 60 years, our family has been dedicated to raising the standard of infant formula with our signature whole milk recipe.

Today, Kendamil is on the shelves of major retailers across the U.K., including Tesco, Sainsbury’s, Boots, ASDA and many more, as well as being the only formula brand to offer a direct to consumer subscription service. Kendamil’s range of formula, weaning products and supplements have been honored with a range of awards, including the Made for Mums Awards and Mother and Baby awards, as well as being widely featured in leading news and parenting and lifestyle publications such as Sky News, the Metro, Good Housekeeping and more.

The Benefits: 

  • Salary of £50,000 per annum, depending on experience.

How to Apply

If this sounds like a role for you, please email ( with the subject line ‘UK Marketing Manager’ with your CV and a covering note on why you’re right for the job — we can’t wait to meet you!