Kendal Nutricare Again Proves That Cream Rises To The Top
Kendal may one day be as well known for its pharmaceutical products as its mint cake thanks to the continued success of Kendal-based pharmaceutical research company, Kendal Nutricare, which has just become one of a “chosen few” of companies shortlisted in the prestigious Amazon Growing Business Awards.
Kendal Nutricare, is currently shortlisted for no fewer than four awards, including the Amazon Growing Business Award for ‘Exporter of the Year’, for which just eight businesses nationwide are in contention.
It is a finalist in the national Lloyds Bank National Business Awards and shortlisted in two categories of the CN Business Awards in Cumbria, giving it a chance of scooping the county’s awards for ‘New Business of the Year’ and ‘Innovation’.
Its latest awards’ success will see it presenting its products to an illustrious judging panel, as the next stage of the Amazon Growing Business Awards’ process.
Speaking about the finalists, Amazon’s UK Country Manager, Doug Gurr, said: “I want to congratulate all the successful entrepreneurs who are building growing businesses, creating jobs, increasing Britain’s exports and constantly innovating.”
All of these statements are applicable to Kendal Nutricare. The company only launched in June 2015, following the takeover of the former HJ Heinz factory and the acquisition of a team within which many have expertise in the production of infant formulas that has been gained over more than two decades.
This quickly enabled Kendal Nutricare to bring a unique and innovative new product to market in the shape of ‘Kendamil’ – an infant formula manufactured to a traditional whole milk recipe, incorporating all the nutritional cream of the milk that is not included in the formulas of all other manufacturers.
By using a whole milk, rather than a skimmed milk recipe like its competitors, Kendal Nutricare has started to make waves in its sector. It is increasingly gaining recognition for the nutritional benefits of its infant formula, which it has strived to make as close as possible to mother nature, and now has listings in various E H Booth’s supermarkets, including Kendal, Windermere, Carnforth, Ulverston, Keswick, Kirkby Lonsdale, Penrith and Milnthorpe.
Using fresh whole milk has enabled Kendal Nutricare to support the British dairy industry. Its product has Red Tractor accreditation, to signify that its provenance can be trusted as being British and farm-centric.
The company has also secured lucrative export contracts in China and North Africa, which have allowed it to not only save 89 jobs in Kendal, but also create new employment opportunities.
The team is not exclusively focused on the manufacture of infant formulas. It is equally astute at creating products intended to maintain health, fitness and good nutrition at other stages of the life cycle. Kendal Nutricare is planning a new product launch for the first quarter of 2016 for its ‘Kendalife’ product – a product within the field of sports nutrition, active lifestyle maintenance and overall wellbeing – and this is expected to raise its profile even further. ‘Kendalife’ samples will be available to outdoor enthusiasts attending the Kendal Mountain Festival (November 17-20).
Speaking about its Amazon Growing Business Award shortlisting, CEO Ross McMahon says: “We are delighted to have the opportunity to be an ambassador for Cumbria, for the dairy farmers who supply the most important ingredient of ‘Kendamil Infant Formula’, for Britain on the world export stage and for inward investment into Cumbria.
“We are proving that product excellence, a spirit of innovation and a desire to exceed consumers’ needs can result in valuable recognition. The awards for which we are in contention are just reward for all the hard work of the whole Kendal Nutricare team.”
Kendamil Infant Formula is now available online at www.kendamil.com and Amazon as well as being on sale at the factory shop, ‘Made in Cumbria’s’ branch in Kendal and 13 EH Booths stores. Kendamil infant cereals are available in 26 branches of EH Booths.