Three Possible Awards By Mid-November

Manufacturer Of ‘The Cream of Infant Formulas’ Up For Three Possible Awards By Mid-November

Kendal Nutricare is a finalist in both the ‘New Business’ and ‘Innovation’ categories of the CN Business Awards. A total of 45 entries have been short-listed across 15 categories.  The winners will be announced at a gala dinner at Low Wood, Windermere, on October 20.

This news come after Kendal Nutricare was short-listed for a Lloyds Bank National Business Award in July in the ‘QBE New Exporter of the Year’ category. It will discover whether or not it is a winner in what are called the country’s ‘Business Oscars’, on November 15.

Kendal Nutricare’s CN Business award entries focused on the spirit of innovation that has driven the company over a ten-month period in which its Kendal-based factory has launched a unique new infant formula – ‘Kendamil’. This distinguishes itself from anything else in the market by being the only infant formula manufactured in Britain and the only one based on a full cream, whole milk recipe.

In choosing to create a product as close to mother nature as possible, Kendal Nutricare has found a unique selling point that is driving sales in both domestic and overseas markets. ‘Kendamil Infant Formula’ uses milk from local dairy herds for its full cream formula and relies on far less vegetable oil content than other infant formulas, thanks to capitalising on the nutritional value of whole milk.

Having manufactured a product that generates hugely positive testimonials from parents, who comment on the enhanced sleep patterns of their babies and toddlers since switching to ‘Kendamil, as well as an absence of digestive and constipation issues and increased energy and alertness from their child, Kendal Nutricare has further developed the product for niche markets.

A ‘Kendamil Mehadrin’ product is now on sale in London, Manchester and Gateshead, satisfying the needs of the Orthodox Jewish community and a gap in the market for a Kosher infant formula. This product is now being marketed by Global Kosher, for whom Kendal Nutricare manufactured this specialist product under the exacting conditions required to satisfy Kosher criteria.

Kendal Nutricare also has other specialist products in the pipeline, details of which will be announced later this year.

Having won impressive export contracts and a loyal customer base at home, Kendal Nutricare has been able to create new jobs over the last year, taking its employee head count from 88 to 119. This rapid growth is expected to continue in the coming year as the business launches more own-brand products and continues to manufacture for household names such as H J Heinz.

Speaking about making the CN Business Awards shortlist in two categories, CEO Ross McMahon says: “Our factory has a long track record of manufacturing excellence and an inherent desire to innovate and bring new and fresh products to market, to delight consumers of all ages, who have a variety of nutritional and health needs.

“These award nominations are just reward for both the hard work that has gone into making ‘Kendamil’ such a success and our policy of creating high quality, differentiated products for new markets. Winning a CN Business Award would create a lot of pride within our superb factory.”

The Kendal factory’s rating has recently been upgraded from BRC Global Standard for Food Safety grade A to grade AA, demonstrating that manufacturing and quality control excellence is accompanying the innovation that is taking place.