Kendal Nutricare Achieves CNCA Accreditation With UKTI’s Support
Kendal Nutricare Has Recieved CNCA Accreditation
An innovative Cumbrian business has its eyes set on significant global expansion, following a June 2015 takeover that saved 88 jobs in Kendal – the gateway to the Lake District. Kendal Nutricare, a Family Nutrition Company and healthcare product specialist owned by ambitious managing director and entrepreneur Ross McMahon, has pulled off a major coup by becoming the first British company to gain CNCA Accreditation. This allows Kendal Nutricare to export to China and launch and distribute its products within the world’s second largest economy.
Kendal Nutricare purchased from H J Heinz the infant formula factory originally designed and built by Glaxo Smithkline on Mint Bridge Road in Kendal. The healthcare-focused business is already shaking up the infant formula market, in which its employees have a long heritage, by providing parents worldwide with a superior alternative to the existing powdered infant formulas available on shelves.
Working closely with Cumbrian farmers in the heart of Beatrix Potter country and neighbouring Lancashire, Kendal Nutricare is manufacturing infant formulas based on fresh, whole milk from local dairy herds – something no other infant formula producer is offering. As parents are already discovering, this unique approach provides an infant with energy, as well as inducing better sleep.
By raising awareness of the benefits of its high quality Kendamil whole-milk formula for babies and toddlers in the UK, Kendal Nutricare is building a platform from which it can confidently export overseas. Its product portfolio includes healthcare products for all ages, with adult complete meal powders infant and adult cereals, and anti-allergen and lactose-free powders being just some of its range.
Changing demographics within the expanding and lucrative Chinese market made it of particular interest to Kendal Nutricare. With the leverage of already having established itself as a market leader that has produced formulas for world-renowned brands such as Boots, Nutricia and Heinz, the business is buoyant about the prospect of its products becoming a natural fit in China.
Ross McMahon, says: “We identified the exciting growth prospects exporting to China could bring and have strategically created the “Kendamil” brand of infant powders and cereals that will appeal to Chinese consumers looking for premium English products. The relaxation of the one-child rule in China is set to create a boom in infant births that will see the demand for baby products soar. Our unique infant formula, with a whole-milk USP, will set a very high quality standard and should make us stand out from other brands and allow us to become the premium infant brand of choice in both UK and overseas markets.”
Kendal Nutricare recognises the part export market specialists in its local UKTI office played in its export strategy. Ross McMahon adds: “The help and guidance from our local UKTI office, in particular Penny Wang-Orme ,Rob Furse and Gordon Bettany has proved invaluable in the process of understanding and establishing our presence in China. We will continue to use their services as we look to further expand in Asia.”