Salary: up to €65,000 per annum

About us:

Join one of Europe’s fastest-growing nutrition success stories.

Kendal Nutricare creates world-class nutrition for every stage of life — from Kendamil infant and toddler formula to Kendalife adult nutrition. We’re a family-owned, purpose-driven business with big global ambitions.

In 2025, we were ranked the UK’s fastest-growing food and drink company, with Kendamil now one of the fastest-growing baby brands in the world, the No.1 Organic formula in both the UK and USA, and available in 40+ countries (and counting).

As the only British infant formula manufacturer, we’re proud to produce our award-winning products here in the UK using British full-cream milk, with no palm oil or unnecessary additives — trusted by families worldwide.

We’re on an exciting path – join us!

The role:

The Marketing Manager Germany will play a key role in shaping, executing, and optimizing our full 360° marketing plan as we launch and scale Kendamil across the German market. You will own the German brand plan end‑to‑end -from annual planning and budget ownership to campaign development, measurement, and continuous optimization.

Working closely with the Germany Country Manager, Global Marketing Director and our global marketing teams, you will ensure Kendamil shows up with cultural relevance, brand consistency, and best‑in‑class execution across every consumer and shopper touchpoint, whilst building your department. This role requires deep consumer marketing experience, strong commercial acumen, and the ability to translate insights into high‑impact brand‑building activity.

This is a role for a hands-on, experienced FMCG marketer who is comfortable leading strategy while managing execution in a fast-paced, high-growth environment. 

Key responsibilities:

• Own and execute the German brand and growth strategy across digital, retail, influencer, and shopper channels
• Drive integrated campaigns, media planning, and KPI performance to accelerate brand awareness and conversion
• Localise global marketing initiatives with strong German consumer, cultural, and regulatory insight
• Lead NPD go-to-market execution, launch strategy, and retail activation across key German accounts
• Build high-impact influencer, partnership, and community programs with measurable ROI
• Deliver data-driven marketing performance analysis, budget management, and commercial insights
• Partner cross-functionally with Global, Sales, Supply, and agency teams to ensure best-in-class execution
• Represent a fast-growing international brand within the German market and retail landscape

 What you’ll need: 

Essential

• 5+ years of experience in consumer marketing, preferably within FMCG, baby, wellness, nutrition, or lifestyle categories.
• Proven ownership of annual brand plans, integrated campaigns, and full marketing budgets.
• Proven trade experience with major German grocers including DM, Rossman, Edeka and Rewe.
• Strong experience leading brand-building activity, including media planning and campaign measurement.
• Demonstrated experience launching NPD or new brands in the German market.
• Ideally experience localizing global strategies and creative for Germany.
• Strong analytical skills with experience using brand trackers, category data (e.g., Nielsen, Kantar), and campaign performance tools.
• Exceptional project management and stakeholder management skills.
• Fluent in German and English.
• Bachelor’s degree in marketing, communications, business, or related field.

Desirable :

• Experience in DTC, eCommerce, or Amazon
• Background in influencer/creator marketing
• Experience in baby, family, or nutrition sectors
• Experience in global or matrix organisations

What you’ll get from us: 

The opportunity to work for the fastest growing infant milk brand in Europe, alongside a young talented team dedicated to serving thousands of passionate customers.

Benefits depend on location*

*Further details are available from the HR department.

If this sounds like a role for you, contact recruitment@kendalnutricare.com with your CV and a note on why you’re right for the job — we can’t wait to meet you!